- Soccer without Borders
Meet Senda: The Official Game Ball of SWB
Soccer Without Borders Announces Senda Athletics as “Official Game Ball”
Cambridge, MA— Soccer Without Borders is pleased to announce Senda Athletics, a global leader in producing premium hand-stitched Fair Trade Certified soccer balls, as the “Official Game Ball” of all Soccer Without Borders games and events. Senda was started with a clear goal: disrupt the industry by embracing Fair Trade, bringing back craftsmanship, promoting joyful play, and improving lives along the way. Since its very beginning, Senda has lived up to this mission, choosing to invest in those who produce their products and partnering with sport for development organizations like Soccer Without Borders to give back 1% to the game.
“Our partnership with Senda has been strong throughout the last six years, and we are thrilled to take it to the next level,” said Mary McVeigh, Executive Director of Soccer Without Borders. “They share in our commitment to using soccer as a vehicle for positive change, and this partnership aims to strengthen both of our abilities to do just that.”
A Berkeley-based B corp, Senda has been a longtime partner of SWB Oakland; Senda Founder Santiago Halty has even laced up his cleats to come out and coach at the SWB Oakland Refugee Community Camp.
“As a big admirer of Soccer Without Borders’ work to improve the lives of young refugees, it is an honor to have Senda become their Official Game Ball.” said Santiago Halty. “With the support of our customers, Senda can ensure that Soccer Without Borders participants have quality gear to play like the true team that they are."
In honor of this announcement and to commemorate Soccer Without Borders’ 10-year anniversary, Senda has released a Limited Edition “Playing for Change” ball, which can be ordered at www.soccerwithoutborders.org/shop. All proceeds will support Soccer Without Borders programs serving refugee, asylee, and immigrant youth.
About Soccer Without Borders
Soccer Without Borders uses soccer as a vehicle for positive change in the United States and abroad. Soccer Without Borders combines soccer play and instruction with educational support, team-building, civic engagement, and cultural exchange in a year-round program that authentically shifts outcomes. This holistic approach supports under-served youth to advance academically, develop personally, build social capital, lead healthy lifestyles, and acquire English language skills. Soccer Without Borders’ work was awarded the 2016 Lipman Family Prize by the Wharton School of Business, and was recognized by the White House for its work with refugee youth.
About Senda Athletics
Senda Athletics was created in 2010 with a vision to make the highest quality, ethically-made gear in the world, and build a movement that transforms the way people interact with the game. Senda combines best-in-class materials with unparalleled craftsmanship to produce high performance, durable goods. With Fair Trade Certification, Senda supports its producers through improved livelihoods and community development, while giving back 1% of all sales to nonprofit partners.
For Soccer Without Borders
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