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  • Soccer Without Borders

Ted Lasso's Brendan "Coach Beard" Hunt Playing It Forward for Soccer Without Borders

What do Ted Lasso and Soccer Without Borders (SWB) have in common?

There is no mistaking the fact that the beloved fictional coach of AFC Richmond and the SWB community BELIEVE in the power of soccer to create positive change around the world. As a Ted Lasso co-creator, writer, and actor, Brendan is already shaping the conversation on how to coach with empathy, welcoming, fun, and inclusion. Together with co-star Jason Sudeikis as Ted Lasso, the coaching pair see the humanity and potential of each of their players and staff, supporting them to overcome fears, move past ego, and build one another up. They make a strong case that the how of coaching is more important than the what.

At Soccer Without Borders, we share that belief, and articulate our coaching culture through six mantras:

The connection does not end there, though!

We are thrilled to announce that on January 19th, Brendan "Coach Beard" Hunt will be playing Celebrity Jeopardy! in support of Soccer Without Borders. Learn from Brendan himself by watching the video linked above!


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